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V&A - Tattoo Life International
This is art too is a promotional campaign to educate people about tattoos and its history. Tattoos have been around for thousands of years but in the last 50~ years they have been rejected, frowned upon and are usually associated with criminals, often overlooked as art.
The campaign is aiming to change peoples perception of the ancient art of tattooing. Tattoo Life International and V&A have partnered to bring a new VR experience to life where guests will be able to experience what ancient, well-known sculptures would look like with tattoos in the styles of some world famous tattoo artists.