Case Study
Hack Attack - Event identity design
My role
Creative direction
Branding
Identity design
Iconography
Merchandise design
Client
Spotify
To conceptualise and execute an event identity including logo for Spotify’s “Hack Attack 2020” which will be held at the Barbican Conservatory in London in May 2020. The purpose of the event is to gather like-minded creatives and programmers to socialise and solve various UI and UX tasks in a hackathon style event. This is to be an enjoyable, engaging event focused on social experiences, generating ideas, problem-solving and encouraging collaboration amongst creatives and programmers. Barbican Conservatory has been chosen as the venue to offer an interesting visual juxtaposition between nature and technology.

I was inspired by the code language used by UX designers. There is something mysterious in this “language” as the majority of people doesn’t understand what’s happening on the screen when they see a line of code. On the other hand this is kind of like a secret language of the developers.
See also
322 NZ
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