Creative direction Branding UX\UI Identity design Iconography
The idea of 322 is to bring the community together that’s inclusive for everybody. The basis of the brand is nature and New Zealand’s Clutha river which is the mother of our brand name. We are inspired by the colours, the flow of nature and the bond between everything which is our desire for the community.
My role was to develop a compelling brand strategy from the ground up. The brand identity explores Energy, Flow and Bond throughout the design creating a natural feeling with clean flowing, connected lines. This brings an element of people connecting and bonding while relaxing in a be beautiful venue.the use of colours derived from nature to communicate the “One Island, One community” philosophy of New Zealand We provided full brand strategy development, brand tone of voice and copywriting, visual identity and application.